The Seven Must-Haves for Your Music Artist EPK!
Calling all Musicians and Artist Managers! Let's talk Electronic Press Kits, aka EPKs.
As a web designer, I've built more than my fair share of client EPKs in my day, so in this blog, I'll dive into the world of Electronic Press Kits (EPKs) and why they're essential for any recording artist. I will also share the secrets about why Squarespace is the perfect platform for your website and EPK, where to place your EPK on your website, and the seven items you absolutely need to include. Let's get this EPL party started!
Why Every Recording Artist Needs an EPK:
Picture this: you're an artist looking to make it big, and an EPK is your secret weapon. It's a one-stop digital portfolio where industry pros can easily find all the essential details about you and your music. With an EPK, you'll impress record labels, promoters, agents, and journalists, increasing your chances of getting opportunities, collaborations, and media coverage.
Why Squarespace is the Perfect Platform for Your EPK:
Now that you're convinced about the importance of an EPK let's talk about hosting it. Squarespace is where the magic happens! It's user-friendly, offers professional templates, and lets you customize your EPK to match your style. With its reliable hosting services and built-in analytics, Squarespace ensures your EPK looks fantastic and performs flawlessly on all devices.
The Seven Must-Have Items in Your EPK:
ONE: Your Artist Bio:
Share your story! Craft a captivating artist biography highlighting your background, musical journey, and influences. Keep it concise, engaging, and show off your unique style. Remember to mention any noteworthy achievements or experiences.
TWO: Audio/Video:
Let your music shine! Include audio and video samples that showcase your incredible talent. Feature full tracks, excerpts, or music videos that truly represent your style and performance. High-quality recordings and professionally produced videos make a lasting impression.
THREE: Professional Photos:
A picture is worth a thousand words! Include eye-catching, high-resolution press photos that capture your image and brand. Show off your personality with a variety of poses and settings. These professional photos will help promoters, agents, and media outlets promote you effectively.
FOUR: Upcoming Gigs and Tour Info:
Keep everyone in the loop! Update your EPK with details about your upcoming gigs, tours, and performances. Share dates, venues, and locations to help industry pros identify collaboration and booking opportunities.
FIVE: Contact Information:
Make it easy to reach you! Ensure your contact information is clear and readily available. Include your management or booking agent's details, along with other important contacts like publicists or record labels.
SIX: Social Proof, Testimonials, and Press Coverage:
Show off your success! Include social proof in the form of testimonials and press coverage. Highlight positive reviews, interviews, or features from trusted sources. This helps build your credibility and shows your impact on the industry.
SEVEN: Stage Plot:
Rock the stage! Include a stage plot in your if you're involved in live performances, include a stage plot in your EPK. This visual representation of your setup and technical requirements helps event organizers and sound engineers ensure a smooth and seamless performance.
Where to Put Your EPK on Your Website:
Make your EPK easily accessible by placing a link in two key spots: the header and the footer navigation. The header navigation ensures visitors can find it from any page on your website. And remember, you can also put it in the footer navigation, where it stands out when visitors reach the end of a page or blog post. This strategic placement ensures industry pros and potential collaborators can effortlessly explore your EPK.
Your EPK is a vital piece of your ticket to success in the music industry. With these seven essential items, your EPK will be a powerhouse of information and an irresistible showcase of your talent.
